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Tanja Demmerath's Berlin apartment

Creativity is the name of the game here. On one side, Tanja Demmerath, at the head of one of the most influential press agencies in Germany. On the other, Jules Villbrandt, a photographer and influencer who shares her keen eye on Instagram under the pseudonym @herz.und.blut. Give them carte blanche, and you get an off-the-beaten-path home tour in the heart of Berlin. Ready to take a look?

Tanja Demmerath in her Sable kitchen by Plum Living.
Tanja Demmerath in her Sable kitchen by Plum Living.
ⓒ Jules Villbrandt for Plum Living
ⓒ Jules Villbrandt for Plum Living

Welcome

Tanja's Sable kitchen
Project created using our Straight design frons in matte lacquer colour Sable, handles and solid wood elements custom-made by a cabinetmaker - ⓒ Jules Villbrandt for Plum Living

Just step through Tanja Demmerath's door to immerse yourself in her world. Dark ceilings and premium materials, each room adds to the theatrical allure of her 180m2 apartment located in the family-friendly Charlottenburg district. Unique and edgy, the founder of the Impulse agency has played with design and decoration codes to create an interior that reflects her personality.


Tanja's Sable kitchen, brass details

Nothing is wasted, everything is reused

Designed like a box, the entrance to the apartment sets the tone. Washed over the walls to the ceiling, wine-coloured paint creates an enveloping atmosphere and instantly draws attention to the light-filled living spaces, with the kitchen at the forefront. "The Ikea elements were already there when we arrived, but they were generic and uninteresting." Tanja decided to keep only the structure, and to base the new identity of the room on the veining of the stone countertop. The result is matte lacquer Plum Living Sable fronts, highlighted by teak handles made by a cabinetmaker.


Project created using our Straight design fronts in matte lacquer colour Sable, handles and solid wood elements custom-made by a cabinetmaker - ⓒ Jules Villbrandt for Plum Living
Tanja's Sable kitchen, brass details

Detail-orientated

Tanja's Sable kitchen
Straight design fronts from Plum Living in matte lacquer colour Sable, tap Air in solid brass, handles and elements in solid wood created bespoke by a carpenter ⓒ Jules Villbrandt pour Plum Living

Natural stone, solid wood, lacquer... It's hard to imagine that Ikea cabinets are hidden behind Tanja's kitchen! The illusion lies in the details. Look closer: nestled between the worktop and the facades, a scalloped shaped detail pokes out. This addition was created from the same wood as the handles and adds depth and personality to the whole, while echoing the floating shelves and interior shutters. The undermounted sink and brass mixer contribute to the high-end look, while the custom-made aged brass plinth plays with light and evolves throughout the day.


Bistro style

Nestled in the extension of the kitchen, the dining room only measures a few square meters. But that doesn't matter! Tanja has decided to make it a cosy space, inspired by Parisian bistros as evidenced by the rattan chairs and the marble table. The velvet bench, on the other hand, picks up the grape hues of the entrance it faces, to create a unity between the rooms.


Plum Living fronts in matte lacquer Sable, custom teak elements, Montana Furniture red shelf, Eloa Unique Lights lamp, Space Copenhagen sofa for &Tradition - ⓒ Jules Villbrandt for Plum Living
Tanja's Living room

Bright!

3.5 meters of ceiling height, a balcony overlooking the city and an abundance of light: the living room invites contemplation. Tanja has made it a showcase for her favorite designers by dedicating her remaining white walls to better highlight them. There's no question of giving up color though. It is invited here on the ceiling, to visually bring it closer while giving the room a dramatic look.


Tanja's office
Warm Nordic desk, Ferm Living bin, Aage Holm-Sørensen pendant, Virginie Huchet canvas - ⓒ Jules Villbrandt for Plum Living
Tanja's balcony
Wall mural by Nina Sophie Gekeler, Audo Copenhagen sofa, Ferm Living pedestal table - ⓒ Jules Villbrandt for Plum Living
Warm Nordic desk, Ferm Living bin, Aage Holm-Sørensen pendant, Virginie Huchet canvas - ⓒ Jules Villbrandt for Plum Living
Wall mural by Nina Sophie Gekeler, Audo Copenhagen sofa, Ferm Living pedestal table - ⓒ Jules Villbrandt for Plum Living

Theatrics

Like a common thread, this theatrical dimension is found in the master bedroom. Placed in front of the window, the bed catches the light. The Montana-signed dressing table brings a touch of color and whimsy, while the closet hidden behind heavy purple velvet curtains recalls hotel rooms. Special mention to the luggage trolley straight out of a Wes Anderson film. Unexpected!


Luggage cart
Tanja's bedroom
On the left, vintage luggage cart. On the right, Montana Furniture dressing table - ⓒ Jules Villbrandt for Plum Living
On the left, vintage luggage cart. On the right, Montana Furniture dressing table - ⓒ Jules Villbrandt for Plum Living
Tanja's son's room - Bleu nuit and Lin wardrobe

Dealing with constraints

Long and narrow, Tanja's son's room presented multiple challenges: how to fit storage without encroaching on the play area? The founder of Impulse dealt with the room's constraints by placing a Pax module in the extension of the bed to make books and legos disappear. "The wallpaper installed above the bed served as a starting point for choosing the Plum Living facade colors." Declined in Linen and Night Blue, they create a graphic set simply highlighted by matte black Delta handles.


Plum Living Bleu nuit and Lin fronts, matte black Delta handles, Drawer bed - ⓒ Jules Villbrandt for Plum Living
Tanja's son's room - Bleu nuit and Lin wardrobe

In her daughter's room

,

it's the Prussian stove that sets the tone. The Stone and Moka facades of the wardrobes and the brass handles pick up the shades already present in the room to blend in better. The walls, on the other hand, have been painted in a darker tone of our Moka, to better highlight the old doors and original mouldings that make up the charm of the apartment.

Tanja's daughter's bedroom
Tanja's daughter's bedroom
Plum Living fronts in matte lacquer colour Moka, Delta brass handles - ⓒ Jules Villbrandt for Plum Living
Plum Living fronts in matte lacquer colour Moka, Delta brass handles - ⓒ Jules Villbrandt for Plum Living

The details we love

  • The solid wood details that give another dimension to the kitchen.

  • The painted ceilings to play with volumes and let the artwork take centre stage.

  • The bold choices, which work to dramatise even the smallest details.


Tanja's living room

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